photo by   C  arlie Statsky

Lovely to meet you! 

Let me tell you a little bit more about us...

Be Hitched is a full service event production company led by Owner & Creative Director, Rebecca Pfiffner. Since 2012, we’ve been honored to support more than a hundred couples through the process of articulating and developing their wedding vision through custom planning, design, and event production. Be Hitched is known throughout the industry (and known by our clients!) for our signature down-to-earth style of planning, professionalism, and our heartfelt and meticulous approach to executing authentic, high quality events. 

photo by  Nirav Patel

photo by Nirav Patel

How Be Hitched was born

(a love story, from Owner + Creative Director, Rebecca Pfiffner)

About a year after graduating with a degree in Fine Art Photography, I worked for almost 7 years at the amazing Headlands Center for the Arts — an incredible artist-restored army barracks turned non-profit (and wedding venue!), and a gorgeous space that I still consider to be my second home.  There I managed the venue and grew the rental program, coordinating dozens of weddings each year.  Over the years, I simply fell in love with my work with wedding couples.  It easily became the most engaging and rewarding part of my job.  My conversations with couples always felt like the kind of conversations I'd have with close friends at a dinner table, and I loved that work could feel that way!! And it always surprised and humbled me to hear from my couples that through those conversations and our work together, I kept them grounded, calm, and helped them ultimately bring their wedding vision to life.

At the same time, I realized that something was missing.  

As a venue coordinator, I had a unique vantage point, and I would often encounter one of two types of scenarios — couples would either not be working with a wedding planner, and it would break my heart to see them (and their families!) struggle through the planning process, and end up stressed even on the day of the wedding.  Or when couples *did* work with planners, I'd often witness a disconnect between what I knew the couple wanted for the day, and what their wedding planners made them think they needed.  I couldn't shake the idea that couples deserved to be supported in a different way — where the planning process would be rooted not in wedding colors or over-the-top decor details, but rooted in who the couple were as individuals and as partners, and how they wanted their wedding to feel.  From there, Be Hitched was born, and as they say, the rest is history!

Be Hitched's values


  • Be kind, personal, real, & authentic (and not afraid to be vulnerable now and then!)!

  • If something’s worth doing, it’s worth doing right.  We never settle for creating anything less than dynamic, aesthetically beautiful, highly customized weddings and events for our clients.   

  • Inspiration is everywhere!  We are actively inspired by our clients, vendors, our work, and our travels.

  • Craft, care, and quality is important to us, which is why we work with the cream of the crop — we’re constantly collaborating with talented craftspeople, artisans, designers, and creators — both up-and-coming, as well as vendors who’ve been around the Bay for decades.  

  • Don’t be distracted by what’s trendy.  We've got our finger on the pulse of what’s trending, but what grounds us are intimate experiences, meaningful moments, natural beauty, and anything timeless.

  • WE HAVE FUN!! And so do our clients. Because weddings are the best kind of parties, after all!